In the world of beauty and elegance, the stupendous silver
jewelry house, FAYENDRA, succeeded in creating tangible harmony to make silver
expresses the spirit of excellence in the house ... FAYENDRA was able to
explore the earth to reveal its secrets and its treasures, and succeeded in
forming those treasures with great craftsmanship and artistic ingenuity to
capture the hearts of both women and men in the world with its extraordinary
silver jewelry studded with sparkling stones to increase its value over the
years, to be inherited by the ancestors to the fathers and by fathers to the
Ø Premium jewelry
FAYENDRA’s creations have grabbed the attention of customers all over the world because of its bold and sophisticated style, where meticulous attention to detail and innovative quality combine to create timeless elegance.
Excellence for FAYENDRA means the perfect balance between quality products and impeccable service all over the world.
All FAYENDRA products – whether it is jewelry, watch or pen - are rigorously checked to ensure they uphold the traditions of the brand in handcraft and fully meet the idea of their creator.
The culture of FAYENDRA is based on quality and excellence, which clearly appears in the complete and continuous satisfaction of our customers and our excellent sales growth over the years.
At FAYENDRA we use high quality materials, starting with the use of pure 925 silver (for silver jewelry) or the purest stainless steel 316 (for watches and pens), through the coating our products with a thickness of 5 microns to withstand at least for 5 years, unlike most brands that provide 0.25 micron, all the way to offering a full range of luxurious packaging materials engraved with the brand's logo to provide the customer with a unique royal experience, as FAYENDRA offers all of its products to its customers in the finest leather or wooden boxes with a luxurious, distinctive and unique appearance
FAYENDRA logo adorns the invoice envelope, gift card and gift wrapping paper and silver gift wrapping ribbon with a silver imprint which is provided to the customer with the product for more distinction, luxury and elegance.
The idea of
brand arose more than 100 years ago by Mr. Hussein Fayed - who had a shipping
agency and began importing some artifacts and candlesticks from silver - where he
portrayed the lady a symbol of elegance and beauty and from his home FAYENDRA was
established which turned into an incomparable imprint in world of fashion and luxury.
As a complement to the path of Mr. Hussein Fayed, his son, Mr. Orabi Fayed, established his first store in 1935, corresponding to the year 1354 AH, in Foch Street in the city center (currently Solidere) in Beirut.
Then the passion for silver passed on to the new generation, who set about collecting their ancestral legacy in order to establish their empire in the silver world and guide it to the spirit of their inspiring grandfather. Hence, the name of FAYENDRA, which today completes the march of the family’s ancient trade, leaning on a huge heritage and a reliable name in the world of silver, creating the most amazing and finest designs to be the first Arab company to have its international name.
Ø Materials and Techniques
All FAYENDRA products are manufactured using premium quality fancy materials with the brand logo engraved.
FAYENDRA is the only brand that uses special technique to treat the silver in order to avoid color rusting. Moreover, FAYENDRA uses precious and semi-precious stones in its silver jewelry, and guarantees that no synthetic poly or crystal are used.
FAYENDRA also guarantees that all watches are Swiss made, created and manufactured with the finest technologies, and that the finest and purest stainless steel 316 was used, the dial was made of the finest types of pearl shell and the lobes were installed and fixed with CNC technology.
FAYENDRA designers unleashed their imagination, inspired by nature, history, art and charming Eastern tales, to create a unique design identity, especially for FAYENDRA.
FAYENDRA jewelry designs always begin with a watercolor or gouache. Then the artisans draw upon all their manual skills and experience to create jewelry with soft and rounded lines, and embody those designs with unrivaled mastery.
From the first design, the concept of distinction was created at FAYENDRA starting from creating unique designs and choosing the right colors, to ensure their consistency with the traditions and style of FAYENDRA.
FAYENDRA is the only brand providing 5 micro Gold plating thickness with 5 years warranty for the plating, unlike most brands that provide 0.25 micro plating thickness .
The new generation of the Al Fayed family has adopted wonderful and innovative ideas for FAYENDRA brand and presented new horizons for renewing the brand’s structure so that FAYENDRA becomes an inspiration and a pioneer in the world of designing and manufacturing silver jewelry regionally and globally.
The new generation of FAYENDRA has a greater vision and goals for the future of FAYENDRA and seeks to spread the brand in the whole world to be one of the international names in the world of beauty and elegance.
PRESENCE ON SOCIAL MEDIA
FAYENDRA’s activity throughout social media has been remarkable.
Achieving over 150000 followers between Facebook and Instagram is a proven
accomplishment on behalf of our customers' satisfaction and their profound appreciation to the brand.
Our aim is to create a closer connection within our customers by achieving an extraordinary growth on our social media accounts.